The Customer Choice Check / Free practical guidance

See what your next
customer sees.

Six questions about your website and digital presence. Get three practical priorities from your answers, with actions you can use today.

Start the check
01Can a new visitor quickly tell what you do and who it is for?

Read the first heading and paragraph without relying on what you already know about the business.

02Is there a specific reason to choose you beyond price?

A method, a specialism, relevant experience or a clearly demonstrated standard is more useful than “quality service”.

03Can the visitor see evidence relevant to the work they want?

Use real examples, clear descriptions and genuine testimonials only when you have them.

04Do the brand, website and images feel like the same business?

Look for consistent identity, imagery and language across the pages a customer actually visits.

05Does the visitor know enough about the commitment to enquire?

Explain relevant scope, a starting point for investment where useful, and what happens after they get in touch.

06Is a serious enquiry easy to make on a phone?

Try the actual path: read the offer, find the action, complete the form and check the confirmation.

Answers are kept in this tab to make editing and the next step easier. No contact details are collected by this check.

The checklist, in full

Six useful changes
you can start with.

01

Make the offer unmistakable.

Write one sentence that names the customer, the work you do and the useful outcome. Place it near the first enquiry button.

Example structure: “We help [customer] with [service], so they can [practical outcome].”

02

Give the comparison a useful basis.

Choose one real difference your customer cares about. Explain it simply and show a relevant example beside it.

A specialist process, a particular type of project or visible finish can be more convincing than another adjective.

03

Put relevant evidence before the enquiry.

Select two or three real examples. For each, explain the brief, what you made and why it was useful, without inventing performance results.

For a place, show the experience. For a service, show the process or finished work the customer is considering.

04

Make the first impression agree.

Review your logo use, colour, type and imagery on the homepage and main service page. Fix the most obvious mismatch first.

Create a small reference sheet so the next page, social post or proposal follows the same direction.

05

Remove the uncertainty before the form.

Add a short “what happens next” section. Explain the first response, how the scope is confirmed and any useful price context.

Be explicit about the offer. A visitor should not have to guess whether a first conversation commits them to a purchase.

06

Test the whole path to enquiry.

Open the site on a phone and complete a test enquiry. Remove unnecessary fields, fix errors and confirm the message reaches the right person.

A clear button is only the beginning. Validation, failure recovery and a truthful confirmation are part of the experience.