01 — Brand identity
A brand, not just a logo
A logo on its own isn't an identity. You need the mark, the colours, the type, and the rules that hold them together — so the business looks like itself on a van, a business card, an invoice and a website without anyone having to think about it.
- Logo refinement or full redesign, with primary and secondary versions
- An icon or brand mark for tight spaces and social profiles
- Colour system and typography system
- Supporting graphic language for a bigger identity
- A written guideline document so it stays consistent