hello@alter.nz 0204 600 444 Aotearoa New Zealand

Real numbers, published up front.

No discovery call required to find out what it costs. Three packages, ongoing care once you're live, and individual services if you only need one thing.

01

Foundation

Get your business looking right.

From$1,190

For businesses that don't have a decent website yet — or have one that isn't doing them justice.

Brand

  • Existing logo cleaned up and refined where needed
  • Core colour palette and typography selection
  • Basic visual direction

Website — one page

  • Custom-designed scrolling homepage
  • Hero, services, about and contact sections
  • Testimonials and gallery, where available
  • Enquiry form, click-to-call / email buttons, social links
  • Optimised for mobile, tablet and desktop

Digital setup

  • Domain registration, DNS and SSL/HTTPS
  • Google Business Profile connected and optimised
  • Google Analytics and Search Console
  • Sitemap, indexing and basic on-page SEO
  • Local business schema, where appropriate
Enquire about Foundation
02Most popular

Identity

Turn your business into a recognisable brand.

From$2,290

Everything in Foundation, with a full brand identity and a bigger website built around it.

Brand identity

  • Logo refinement or redesign, with primary and secondary versions
  • Icon or mark, where appropriate
  • Colour system and typography system
  • A short brand guideline document

Website — 5 to 7 pages

  • Home, About, Services, Projects, individual service pages, Testimonials and Contact
  • Conversion-focused structure with a project / case-study system
  • Image galleries, review integration and FAQs
  • Custom enquiry forms, maps and service areas
  • Copy editing throughout

Photography

  • A 2–3 hour session on-site
  • Around 20–30 professionally edited images
  • Covers your team, premises and work in progress
  • Used as hero imagery across the new site

Digital

  • Keyword research and local SEO optimisation
  • Google Business Profile optimisation
  • Analytics and Search Console
  • Business email setup, up to 3 mailboxes
  • Social profile branding

Email subscriptions (Google Workspace, Microsoft 365) are billed separately by the provider — this covers getting it set up properly.

Enquire about Identity
03

Alter

The full transformation, start to finish.

From$3,750

Everything in Identity, with brand strategy, a bespoke website and a full day of content.

Brand strategy

  • Discovery session, competitor review and positioning
  • Messaging and tagline development

Visual identity

  • Primary and secondary logo, plus a brand mark or icon
  • Full typography and colour systems
  • Supporting graphic language
  • Complete brand guidelines

Website — 8 to 12+ bespoke pages

  • Fully custom layouts and an advanced case-study system
  • Conversion-focused structure, custom forms and integrations
  • Subtle motion, a strong mobile experience and performance optimisation
  • Analytics and conversion tracking, copywriting throughout

Content production

  • A full day of commercial photography on-site
  • A large library of edited images — portraits, process, premises, projects

Digital

  • Full technical and local SEO foundation
  • Google Business Profile overhaul
  • Analytics and Search Console
  • Domain management and business email setup

Physical brand

  • Business card and email signature design
  • Vehicle or signage concepts, where relevant
  • Merchandise or workwear design
  • Social media profile templates

Video and drone photography can be added to any package — see À la carte.

Enquire about Alter

All prices in NZD, excluding GST. Rates effective August 2026.

Download the full price list (PDF)

Good to know

The bits worth saying out loud.

Yes. They're genuine starting points, and most quotes land at or near the figure shown. Bigger sites, extra pages or specific requests are quoted above the from-price — and agreed with you in writing before any work starts.

Then we mix and match. The packages are a starting shape, not a cage — take the website from one and the photography from another, or build something from the à la carte list. Talk to me and we'll put together something that fits.

Every project starts with a short discovery chat to confirm scope and timeline. From there you get a written quote. A deposit secures your place in the schedule, with the balance due on delivery.

No. Care plans are billed separately from project work and can be started any time after launch — or not at all. There's no lock-in contract, and you can cancel any time.

All prices shown on this page are in New Zealand dollars and exclude GST. Your quote will show the GST-inclusive total.

You do. The domain is registered in your business's name, and the final brand files and site are yours to keep — whether or not you stay on a care plan.

Let's talk about your project.

Tell me a bit about the business and what you're after. I'll come back with a straight answer on scope, cost and timeline — no obligation, no sales pitch.

Start a project 0204 600 444