A studio for businesses that have outgrown how they look.
One person in Taupō, handling the website, the photography, the video and the brand behind them — so all of it finally agrees.
01 — Why it exists
Most people decide before they call you.
Which is the whole problem
By the time someone picks up the phone, they've already looked you up, formed a view and quietly compared you to two other options. None of that happened in a meeting. It happened on a screen, in about forty seconds.
That's the situation most good businesses are in. The work is excellent and the reputation is solid — but the website is eight years old, the logo was made in Word, and the only photos are on someone's phone. So the job goes to whoever looked more capable, which is not the same thing as being more capable.
ALTER exists to close that gap. Not to invent a new business, but to make the real one legible — the site, the photographs and the film, built together so they tell one story instead of three.
to make something different — to change it, without destroying what it already is.
The name was chosen carefully. Plenty of studios will hand you a brand that looks nothing like the business you built. That isn't the job. The job is to sharpen what's already there until it reads the way it deserves to — recognisably you, just finally looking the part.
02 — How I work
Three things I won't compromise on.
One studio, one standard
Brand, site, photography and search handled together — not stitched together from four suppliers who never spoke to each other. You deal with one person, and everything matches because one person made it.
Built to be found
Every build ships with local SEO, Google Business, analytics and schema in place. Looking good is only half of it — if the site doesn't show up when someone searches, it isn't finished.
Made to last
Custom-built, fast, and maintained. Not a template you'll be paying to replace again in two years. And the domain, the files and the accounts are all yours — registered in your name from day one.
03 — Working together
What it's actually like.
No jargon, no mystery invoices, and no disappearing for three weeks.
You'll get a straight answer on price. The full list is published — packages, shoots, ongoing support and every individual service. You can work out roughly what you're in for before you ever contact me.
You'll know what's happening. Scope and timeline are agreed before a deposit changes hands, and you sign off on a direction before anything gets designed properly.
You won't be locked in. Care plans are optional and cancellable any time. The domain is registered to your business, and the brand files are yours to keep regardless.
You'll be asked hard questions. Who you actually want to hear from, what makes you different, and what's really costing you work. The design follows from the answers.
Let's talk about your project.
Tell me a bit about the business and what you're after. I'll come back with a straight answer on scope, cost and timeline — no obligation, no sales pitch.